As a Women’s RTW and lingerie designer at For Love & Lemons I blended romance with a strong technical foundation to create pieces that feel both dreamy and wearable. I developed seasonal concepts, illustrated designs via a blend of Procreate and illustrator, and refined details like lace placement, embroidery, trims, and custom prints that define the brand’s signature flirtatious aesthetic. I worked closely with the creative director and design team to build cohesive collections, worked closely with pattern makers and technical teams to ensure perfect fit, sourced specialty fabrics, and guided samples from concept through final approval. Ultimately, as a designer at FLL I had the opportunity to shape the brand’s feminine, whimsical point of view across ready-to-wear and lingerie segments.